Latinos have proven to be prolific at creating new businesses. The new business creation growth rate for Latinos is 3x the rate for non-Latinos. Yet, little is known about Latino Owned Businesses (LOBs) beyond what is reported by the US Census every five years.
As part of our research records we build the largest database of Latino Owned businesses in the US with over 2 million records. The second is a group of over 1850 business owners who participated in the survey. We pull from this database to create a research panel of 4,500 survey respondents. It is rich, comprehensive, and designed to target Latino business and founder demographics and growth. Our goal is to make data from this survey respondent panel publicly accessible to so that any academic researcher can quickly obtain information on LOB's. The content of the survey, defined with input from academic and business sources, captures those LOB characteristics of greatest interest to the various constituencies. The survey content is useable by a variety audiences - policy makers, academic researchers, businesses, corporations, as well as media seeking facts for their reporting.